Maxim Bysko


The author makes an attempt to consider the reasons for the cultural depreciation of Russian broadcasting, and highlights, in his opinion, the objective prerequisites for reducing consumer interest in audio information. Among such prerequisites, the author sees: strict censorship, the commercial imbalance of modern radio broadcasting, the preponderance of the visualization in the information and digital space, an emphasis on horizontal communications, a sharp technical change in the specializations of media production, the scientific and pedagogical collapse of the media industry and media education. The author proposes his own concept of linear and non-linear audio broadcasting in the context of total digitalization.



Broadcasting;FM;air;multimedia;commercialization;scientific-pedagogical staff


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