RADIO WITHOUT A LISTENER: "MAYAK"

Abstract

The singularity of this article is that it is entirely based on a critical analysis of only one live musical radio program on the Mayak radio station and dedicated to the life and work of the famous British composer Andrew Lloyd Webber. In principle, the article can be considered a scientific review of the media product. Based on his analysis, the author comes to the paradoxical conclusion that the presence of a listener becomes unnecessary for modern broadcasting. This is stated by many principles of the conduct of the air, presented in the radio program, where all the information load is placed on the guest in the studio, where there is no preparatory work of the DJs, where their inability to navigate the genres of journalism violates communication norms and colloquial ethics, where an obvious deconstructive approach to the material offered for the listener. In addition, the phenomenon of being he DJs in the radio studio exclusively "for themselves" is emphasized by the sound design of the radio program, which runs counter to the logic of auditory perception (for example, the sequence of jingles), as well as the incompetent selection of musical material, which undoubtedly repels professional radio
listeners-musicians.

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